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Most people build businesses that look good on paper and feel terrible to live inside.
Toby Olowole built something different.
After failing in tech sales, getting laid off, and being rejected by Shopify six times, he finally got in, discovered a storytelling framework during onboarding, and used it to go viral on LinkedIn.
That one post changed everything.
Since then, he’s grown a $2M business by reverse engineering his entire life, starting not with what he wanted to do, but who he wanted to be remembered as.
In this session, Toby walks us through the four-step framework that shaped it all:
How writing his own eulogy at 22 gave him total clarity on how to live
The five-part manifesto he revisits every morning to stay aligned
His system for setting "lead goals" that helped him lose 40 pounds without ever doing a pull-up
The ADD framework (Automate, Delegate, Delete) he uses to course-correct every quarter
Why community is the difference between giving up and going further
The four types of people you need in your life—and how to find them
If you’ve ever felt like you’re building something that doesn’t match the life you want, this workshop will help you fix it.
The full replay is now available inside.
Cheers,
Justin
