👆 The clip above is a free preview. The full 60-minute workshop with Jordan Godby is available to paid members of Unsubscribe.
Most people think “community” is a business model. Jordan Godby explains why that belief is exactly why most communities fail.
Jordan has helped build and launch 100+ paid communities, including my own. In this workshop, he broke down what actually makes a community profitable, sustainable, and worth the effort without burning out the founder.
This session was not about platforms or software. It was about strategy.
We covered:
The four real community business models and why picking the wrong one guarantees frustration
Why free communities almost always backfire and attract the wrong members
How to validate a community idea before building anything or writing a single line of copy
Why selling first and building second dramatically increases your odds of success
The difference between connection-driven and outcome-driven communities
How to price a community so it stays motivating for you and valuable for members
Why specificity beats scale and how niche communities quietly outperform big ones
How to turn cohorts into long-term recurring revenue through alumni communities
Jordan also walked through how we launched the Creator MBA community in record time by validating demand first and designing around outcomes instead of features
If you have ever thought about starting a community, tried one and shut it down, or felt unsure whether the ROI was worth the time, this workshop will save you months of guessing.
If you want to learn more about Jordan, you can do so here:
Cheers,
Justin
