👆 The clip above is a free preview. The complete 60-minute workshop with Will McTighe is available to paid members of Unsubscribe.
Most people think the LinkedIn algorithm is broken. Will McTighe shows you how to use it to your advantage and turn your posts into consistent outliers.
Will started posting on LinkedIn in 2024 and became one of the fastest-growing creators on the platform. He now runs SayWhat.ai, a content platform that analyzes millions of posts to find what actually performs. In this workshop, he breaks down the current state of LinkedIn, how to spot patterns in viral content, and how to adapt them to your own niche.
We covered:
The real reason LinkedIn reach is down (and how to still win)
Why 1% of posts get 237x more impressions than the average creator
How to identify and replicate your “outlier” posts
The 90/20 rule for creators and how to use it to grow faster
The best-performing content formats right now (carousels, infographics, images)
How to design visuals that actually stop the scroll
Why being useful beats being entertaining every time
The framework that Will and I use to test, analyze, and adapt what works
If you want to understand what drives growth on LinkedIn in 2025 (and how to make the algorithm work for you), this session is a must-watch.
You can sign up for SayWhat and get a $30 credit (applied as $15 on months 1 and 2).
A bit about Saywhat:
A platform to help you win on LinkedIn. Includes a content database to help you find outliers, AI to write great posts and a streamlined feed to comment faster.
Users posting 5x/week see 130% more impressions in 90 days.
It includes a community too where you can get content feedback, monthly “create with Will” sessions and content ideas.
Cheers,
Justin
