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If you’ve felt like LinkedIn “doesn’t work” the way it used to, you’re not crazy. Richard van der Blom broke down exactly what’s changed inside the algorithm, why reach is down, and what actually drives visibility in 2026 .
Richard has analyzed millions of posts over the last five years through his annual LinkedIn Algorithm Report. In this workshop, he unpacked what’s real, what’s myth, and what you need to adjust right now.
We covered:
What “360 Brew” actually means and how LinkedIn now builds interest clusters instead of prioritizing your network
Why deep topic clarity matters more than hashtags
Why reach has dropped up to 60 percent for many creators, and why that is not necessarily a bad thing
The shift from dwell time to consumption rate and why long carousels now underperform
Why AI copy-paste posts are being flagged and how credibility scoring works
The truth about external links and why hiding them in comments no longer works
Why saves and reposts now matter more than likes
How a single thoughtful comment can outperform a six-hour post
He also explained why engagement strategy might now matter more than content strategy.
Richard’s LinkedIn Algorithm Report is something I buy each time it comes out, so if you’re interested in it, you can find it here. IMO, well worth the research he puts in.
Cheers,
Justin
