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Most people treat sales like a sprint. Matt Gartland treats it like a long game of trust.
He helped turn Pat Flynn’s Smart Passive Income brand into a real company with full-time employees, recurring revenue, and deep community roots.
He helped me build a $100,000 partnership program without cold outreach, ads, or a landing page.
And in this workshop, he broke down exactly how he thinks about growing revenue the opposite way everyone else is talking about online.
Not with lead magnets. Not with more content. Not with shouting louder on social media.
But by getting better at nurturing the relationships already around you.
In this session, Matt walked us through:
Why the best revenue comes from your middle funnel, not your top
The three-act framework for building trust that turns into dollars
How to turn podcasts, private communities, and WhatsApp groups into revenue engines
The role of live workshops, roundtables, and one-on-one calls in high-ticket sales
Why co-creation and “flywheel moments” are the secret to inbound growth
How he helped design the $1,000 New Business Challenge with Stan and why it worked so well
Why he's not on social media and still gets referrals, deals, and partnership opportunities
This one is especially useful if you're the type of person who hates selling but loves being helpful.
Matt proves that being useful in small rooms can outperform being loud in big ones.
And now you can watch the whole thing inside.
Cheers,
Justin
