32 Comments
User's avatar
Lucas's avatar

My 9 to 5 is in the automotive industry. One of our best minds left for a competitor, a company where I actually have a few friends. Most of the team were making silly jokes about it. I told him they’re lucky to have him, and that I’d be rooting for him.

He’s there now, a rising star, pushing things forward better than we do. And I’m still rooting for him. not just out of kindness, but because truly seeing the value in people builds a bulletproof bridge that lasts.

Thanks for sharing. Kindness always wins.

Expand full comment
Justin Welsh's avatar

That’s awesome man. An attitude like that will win long term.

Expand full comment
Jenny Lane's avatar

I cannot think for one moment that building a business around tearing others down feels good - even if they do achieve success off the back of that. In addition I value my time and do not wish to spend it engaging with angry, overly opinionated people who cannot make space for the way others may think and feel that might be different to them. I block. Liberally. And without engagement. I would much rather build my business and live a life with a moral compass (and I, like everyone am far from perfect), but I try to treat as I would like to be treated, and I hold that thought close in my every day interactions.

Expand full comment
Justin Welsh's avatar

My thoughts and attitude exactly.

Expand full comment
Matt Tilmann's avatar

I still remember seeing a sign years ago, "because nice matters," and I still carry that mantra with me to this day. Thank you for the reminder Justin!

Expand full comment
Justin Welsh's avatar

Thanks for reading it!

Expand full comment
Jill Pawlik's avatar

100% kindness always wins!🏆 No need to be anything but. Being strong is not mean, you can be strong and kind. Think and speak beyond yourself😊

Expand full comment
Justin Welsh's avatar

Love that, Jill.

Expand full comment
Voideternity's avatar

Someone said to Musashi (from Vagabond): "Musashi you have become stronger. The strong are always kind"

Kindness can also mean speaking harsh truths, not out of ego but in service of truth. Not to get somewhere, but because it is compassionate and wise.

Expand full comment
Justin Welsh's avatar

Oh for sure. You owe someone that.

Expand full comment
Kevin Kermes's avatar

I have two neighbors at our place in the Keys.

One is likely worth 200M+ and the other is well north of 500M.

They are two of the most kind individuals I've ever met.

I was telling a friend about them and he said, "Well, they can afford to be."

A similar conversation with my 11-year old and he offered this insight...

"I think that's just who they are."

Expand full comment
Justin Welsh's avatar

We never give successful kind people the benefit of the doubt.

Expand full comment
Ryan Greiser, CFP®'s avatar

Exactly right, Justin.

Social media rewards fake alpha behavior. But most successful people I know got there by lifting others up.

Expand full comment
Justin Welsh's avatar

Bingo. That’s how it’s done IMO.

Expand full comment
Carol Ann Power's avatar

Kindness first.

And speaking politely and helpfully to all I meet.

My boyfriend goes spare because I do this, but gee whiz, I’m 63, I’m not about to change. Isn’t it sad, but true, that one doesn’t get compliments at home….lol

Expand full comment
Justin Welsh's avatar

Yep. Bring the kindness show on the road.

Expand full comment
Pawan Bisht's avatar

Social media do like a dog fight. However , better to focus on what really matters rather than wasting time being angry about some tweet or person you will never see or hear from again.

Expand full comment
Pawan Bisht's avatar

We have been forging alliance in the HCM segment using the exact same techniques. When we send congratulatory notes to our competitors they really got confused at the beginning, however, they really turned around and we are seeing the same kind of kindness from them also. I think kindness is infectious.

Expand full comment
Melanie Goodman's avatar

I find myself nodding in agreement as I read this. Honestly, I’ve seen too many “keyboard warriors” mistake snark for strategy.

In the long run, it’s the connectors and encouragers who build loyalty and trust. According to Harvard Business Review, high-trust companies outperform low-trust ones by 286% in total return to shareholders: https://hbr.org/2017/01/the-neuroscience-of-trust

(This is something I advise people to do in my training sessions:

✔️ Use LinkedIn’s “Celebrate an occasion” feature to spotlight others’ wins

✔️ Regularly tag and thank collaborators and mentors in posts

✔️ Set a weekly reminder to message someone just to say “well done”)

What’s been the kindest business act you’ve ever witnessed?

Expand full comment
basil's avatar

Kindness is the long game. And it feels good doing it anyway.

Expand full comment
Olena's avatar

Kindness is not flashy and may not be as entertaining, but it builds a beautiful, strong, lasting foundation.

Expand full comment
Noemi Kis's avatar

Won’t argue with that. Nobody wants to work with someone who treats people poorly. Doesn’t matter how good the offer is.

Expand full comment
Virginia Vila's avatar

I wrote about this some time ago:

“Kindness won’t get you far in business.”

If I had a penny for every time someone told me this...

You read about kindness in beautiful quotes on posters and PowerPoint slides.

But in everyday life?

I’ve lost count of how often is called a weakness. Nothing further from the truth.

Kindness doesn't make me weak.

Kindness doesn't make me naive.

It actually takes courage.

Is it always easy? No.

And sometimes it's not comfortable or reciprocated. 

But it's about who I choose to be .

Expand full comment
Tyson Parody's avatar

I make it a point to connect with competitors out of respect. Especially those who are well beyond where I am. It's out of appreciation. Like, man... You guys did it. So cool

Expand full comment