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DANIEL ROSE's avatar

The Paradox of Choice by Barry Schwartz was a game changing book for me.

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Justin Welsh's avatar

Never heard of it. Will take a look! I always just think of diner menus and remember how much I hate multiple choices.

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DANIEL ROSE's avatar

I’m in Canada and we have two competing sub sandwich chains. Mr Sub and Subway. I used to work with a guy who hated Subway because it was all about choice and customization. Whereas Mr Sub focused on pre-determined sandwiches. Very little customization. It took me awhile to realize why he preferred less choice over more choice, but I get it now.

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Kevin Alexander's avatar

The best diners are usually the ones with a one-sided, laminated sheet for a menu.

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Jared Daniel's avatar

I’ve noticed this when it comes to careers. When I was younger, I pursued a career as a concert violinist with intensity. It’s a tough career to make a living at, and although I succeeded to a degree (played for a smaller regional orchestra) I didn’t make it to the big orchestras I dreamed of.

Ever since then, the choice of “what should I do for a career” has plagued me…too many choices and options. It’s exhausting. At some level one just has to pick and stick.

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Justin Welsh's avatar

This hits me with where to live. With so many options and complete freedom, where do you choose?

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Clay Zapletal's avatar

Right on!!

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Brandon Lee Tong's avatar

This just comes at the right time where I’m confused about the options available right now. I’m in the middle of making a pivot and the next business opportunity but I just need to eliminate those options until I find the right one.

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Stephanie Frank's avatar

What a beautiful leadership lesson. Saying No is a skill that, when used well, gives clear direction, focus and productivity. With a lot of peace. Well said Justin.

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Stuart Heimdal's avatar

I keep going from one thing to another. So hard to focus sometimes.

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Vynak Media's avatar

The paradox of choice as they say…

Sometimes the more options you have, the more difficult it is to pick one and stick to it.

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Kevin Alexander's avatar

I just went through the ordeal of buying a new (to me) car. It helped that I knew exactly what I wanted (year, color, make, all of it). Even with that narrow window, it still took longer than I would’ve liked. I can’t imagine going out and looking with no real parameters.

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Kevin Kermes's avatar

The Paradox of Choice.

We want some, but too many leaves us feeling overwhelmed (enter your automotive adventure :-)).

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The Long Way Home's avatar

Preach brother.

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Meghan Swidler's avatar

less is always more.

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Joe's avatar

I just went through the same thing buying a new car. Too many options. Simplicity wins. Avoid buying a car that’s in its first year redesign due to lemon risk! Good luck.

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Justin Welsh's avatar

Thanks :)

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Cynthia Barnes's avatar

So true! A confused mind does nothing.

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Justin Welsh's avatar

It really doesn’t. Nice to see you here, Cynthia. Hope you’re well.

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Kemi's avatar

Loved thissss

The more options we have to pick between the less satisfied we are with our decisions.

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Joe Smith's avatar

Classic Book about this is called

MARGIN by Richard Swenson

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Greg Hayne's avatar

Warren Buffet has been quoted as saying, "The difference between successful and very successful people is that very successful people say no, to almost everything." I agree with him and your contention that we need to simplify our lives. Respectfully, though, I am not sure I agree with your contention we have too much choice. (I do not disagree, however, that when we have lots of choices it can become more difficult to sort through them.). When we have only one option we are, in a word, a "robot". When we have two options, we have a dilemma. (These are both problematic.) To have true choice, we need at least three options. The philospher, Gregory Bateson said, "Without the possibility of a third option, there is no freedom." So, while having too many options can be problematic, so can too few. It seems to me, regardless of how many options we have, the real problem here, whether it be car shopping, Netflix or anything in between is a lack of criteria for sorting through them. Simply saying "no" to everything without considering the merits may make our lives easier in the short term, but I'm not sure that is a good long term strategy. Warren may be saying no to almost everything, but I bet he also has criteria for evaluating what is being presented to him in the way of options.

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