39 Comments
User's avatar
Noemie Mooney's avatar

I love this so much! As a recovering perfectionist and master procrastinator, I've learnt that motion and imperfect action beats minute optimisation any day. My mantra these days is progress over perfection!!

Expand full comment
Justin Welsh's avatar

I love it, Noemie!

Expand full comment
Muhammad Idoniwako's avatar

That's a powerful and essential mantra, Noemie.

The distinction I've found helpful for myself is between 'motion' and 'action.' Motion is busywork in the safe space of the workshop; action is shipping the imperfect thing out into the arena.

It sounds like your mantra is really about choosing 'imperfect action' over 'perfect motion.'

I love that. A great way to frame it.

Expand full comment
Badal Nirwan's avatar

I like the way you differentiated it.

Expand full comment
Noemie Mooney's avatar

Ohh I love imperfect action over perfect motion. I'm 100% stealing this Muhammad!! :) I totally agree with you, the goal isn't busyness for the sake of it. I mentioned motion because when I felt procrastination in the past, it was nearly paralysing. So getting a little bit of movement (sometimes even literally!) helps me get enough momentum to get out of it. But YES, IMPERFECT ACTION OVER PERFECT MOTION!! This is gold!! 😊

Expand full comment
Penny Rose's avatar

“I know people who have spent more time optimizing their writing system than actually writing.” This reminds me of reorganizing my workspace rather than actually checking something off my list for the day.

Expand full comment
Justin Welsh's avatar

Ha. I do the same sometimes…

Expand full comment
Ian Browne's avatar

Not arguing against efficiency but nothing got invented when our minds were in highly velocity productive state. Creativity often comes when our brains are calm

Expand full comment
Justin Welsh's avatar

I know mine does…

Expand full comment
Dylan Monteverde's avatar

Oh man, this hits hard. Procrastination by optimisation is real! Thanks for the reminder of what actually matters: doing the work 🙏🏻

Expand full comment
Justin Welsh's avatar

Thanks for reading it, Dylan!

Expand full comment
Daniil Shykhov's avatar

Thanks for the reminder to focus on what truly matters!

Expand full comment
Justin Welsh's avatar

Welcome. Appreciate you reading it.

Expand full comment
Joe's avatar

It’s a trap for many of which perfectionism is a n unconscious motivator. Hardest thing is to identify the behavior. Often it takes some failure to overcome.

Expand full comment
Justin Welsh's avatar

Sure does…

Expand full comment
Kevin Kermes's avatar

There’s a beauty in the simplicity of all of this.

It doesn’t lend to a 5-step process, listicle or anything to buy (sell).

You’ve got everything you need. Keep it simple.

Expand full comment
Justin Welsh's avatar

Bingo, Kevin. Not everything needs a perfect 5-step checklist.

Expand full comment
Avril Lobo's avatar

Two things hit home "optimisation is productivity in disguise". And "I'd rather be 50% efficient at 100% of what matters." As someone who is ex-Tech, I notice I have to stop and check in with myself sometimes - am I caught up in over-optimization or am I solving real problems for my customers? I'm learning to ship faster by taking quick, imperfect action in service to my customers v. spinning wheels in perfectionism.

Expand full comment
Badal Nirwan's avatar

I have found myself in this trap over and over. I am fed up of my habit of planning, lacking execution and then planning again. Now my whole focus is on start doing the needful without an overly decorated roadmap.

Expand full comment
POETPRENEURS's avatar

Where’s the equilibrium nature thrives on?

Expand full comment
Whui-Mei Yeo's avatar

"Optimization is productivity in disguise." => The people running Singapore government need to get this! Many of us schooled from 1980s onwards have been programmed to optimise from a young age.

Expand full comment
Mia Kiraki's avatar

This is BRILLIANT, Justin.

But where do you draw the line? I'm curious how you decide when an optimization stops being a distraction and starts being an useful system that frees up actual time

Expand full comment
Guin's avatar

This really got me "Do it imperfectly. Messily. Now."

Thank you for the reminder, Justin.

Expand full comment
The Master Mindset's avatar

So true that fundamentals win. Clarity, consistency, and execution will always beat the person endlessly looking for the next “hack.”

Expand full comment
Jose Cañas's avatar

A true trap! It’s like having business cards before you actually land a first client, creating workflows or spending on fancy algorithm metrics without posting. I used to be stuck in this area for years, now I do it messy and improve as I go. My goal is to build a business not a “business” that looks more like something burning money in your pocket.

Expand full comment