Most solopreneurs focus obsessively on making money. Very few know what to do with it once they have it.

In this workshop, my wife, Jennifer Welsh, walks through the exact financial systems we use behind the scenes to run a multi-million dollar business without stress, chaos, or surprises.

This is not theory. It is the real playbook built from years of mistakes, missed expectations, and hard-earned lessons.

We covered:

• The most common financial mistakes solopreneurs make (and how to fix them)

• Why co-mingling personal and business money creates long-term problems

• How to set up the right foundation with a CPA, bookkeeper, and clean accounts

• The simple system we use to set aside taxes every single week

• Why unexpected tax bills happen and how to make sure they never happen again

• How to pay yourself consistently instead of riding the feast or famine cycle

• The importance of building an emergency fund for your business

• The weekly “money meeting” system that keeps you organized in 30 minutes

Jennifer also shares how small, simple habits can replace stress with clarity and give you total control over your finances.

If you’re making money but feel disorganized, uncertain, or anxious about it, this workshop will change that.

Below, please find the presentation, a coupon for Jennifer’s free 2-hour course called Money School, and a copy of our weekly money meeting worksheet!

Get Money School for FREE. Coupon code: Unsub

Get our FREE Weekly Money Meeting Worksheet here.

Jenn Finance Presentation April 22

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Most offers fail for one simple reason.

They try to solve too many problems for too many people.

In this workshop, I break down the framework I use to design offers that actually sell. Not gimmicks. Not hacks. Just the fundamentals that separate profitable businesses from those that struggle to get traction.

We covered:

• The four biggest mistakes that cause most offers to fail.

• Why vague problems and broad audiences kill conversions.

• The difference between selling knowledge and selling outcomes.

• How to define a transformation that people can clearly visualize.

• The credibility test every buyer runs before purchasing.

• Why simple frameworks outperform complicated programs.

• How early wins inside your offer create momentum and word of mouth.

• The exact formula to pressure test your offer before you launch it.

We also walked through real examples from creators and founders who built highly profitable offers by getting these fundamentals right.

If you’re trying to monetize your audience, launch your first product, or refine an existing offer that isn’t converting the way you hoped, this session will help you diagnose what is missing.

Cheers,

Justin

How To Build Your First Profitable Offer

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If you’ve felt like LinkedIn “doesn’t work” the way it used to, you’re not crazy. Richard van der Blom broke down exactly what’s changed inside the algorithm, why reach is down, and what actually drives visibility in 2026 .

Richard has analyzed millions of posts over the last five years through his annual LinkedIn Algorithm Report. In this workshop, he unpacked what’s real, what’s myth, and what you need to adjust right now.

We covered:

• What “360 Brew” actually means and how LinkedIn now builds interest clusters instead of prioritizing your network

• Why deep topic clarity matters more than hashtags

• Why reach has dropped up to 60 percent for many creators, and why that is not necessarily a bad thing

• The shift from dwell time to consumption rate and why long carousels now underperform

• Why AI copy-paste posts are being flagged and how credibility scoring works

• The truth about external links and why hiding them in comments no longer works

• Why saves and reposts now matter more than likes

• How a single thoughtful comment can outperform a six-hour post

He also explained why engagement strategy might now matter more than content strategy.

Richard’s LinkedIn Algorithm Report is something I buy each time it comes out, so if you’re interested in it, you can find it here. IMO, well worth the research he puts in.

Cheers,
Justin

Unsubscribe Linkedin Masterclass Feb 2026 V1

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Most people think “community” is a business model. Jordan Godby explains why that belief is exactly why most communities fail.

Jordan has helped build and launch 100+ paid communities, including my own. In this workshop, he broke down what actually makes a community profitable, sustainable, and worth the effort without burning out the founder.

This session was not about platforms or software. It was about strategy.

We covered:

• The four real community business models and why picking the wrong one guarantees frustration

• Why free communities almost always backfire and attract the wrong members

• How to validate a community idea before building anything or writing a single line of copy

• Why selling first and building second dramatically increases your odds of success

• The difference between connection-driven and outcome-driven communities

• How to price a community so it stays motivating for you and valuable for members

• Why specificity beats scale and how niche communities quietly outperform big ones

• How to turn cohorts into long-term recurring revenue through alumni communities

Jordan also walked through how we launched the Creator MBA community in record time by validating demand first and designing around outcomes instead of features

If you have ever thought about starting a community, tried one and shut it down, or felt unsure whether the ROI was worth the time, this workshop will save you months of guessing.

If you want to learn more about Jordan, you can do so here:

https://growthcommunity.co/

Cheers,

Justin

Most people wait for courage to arrive before they take action. Jenny Wood teaches you to act first and let your courage catch up.

Jenny is a former Google executive turned New York Times bestselling author of Wild Courage: Go after what you want and get it.

In this workshop, she shares how to communicate with conviction, push past fear, and win more customers through bold, clear, and shameless self-promotion.

We covered:

• Why fear (not lack of skill or talent) is the biggest barrier to success

• The three traits that drive growth: reckless, brutal, and shameless

• How to use the Rule of Three + One to make confident recommendations

• The “Tame the Octopus” method for speaking clearly and avoiding rambling pitches

• The “Pull It and Bullet” framework for writing sharper, more persuasive emails

• How to reframe fear and self-doubt using the Truths and Tales exercise

• The mindset shift behind “wooing with you” to make your audience the hero

• How one word, yet, can completely change your self-belief

Jenny also shared the unforgettable story of her grandmother, Lila, an 88-year-old bridesmaid and fearless negotiator whose mantra, “No is just an opening offer,” captures the essence of wild courage.

If you’ve ever hesitated to raise your rates, pitch your dream client, or ask for what you want, this session will show you exactly how to do it anyway.

Cheers,
Justin

Most entrepreneurs overcomplicate business. Tim Stoddart built several seven-figure companies by keeping it painfully simple.

In this session, he shares The Machine Method. His framework for building a business that runs without you, one step at a time. Tim’s journey from carpenter to recovering addict to multi-business founder is proof that success comes from process, not genius.

We covered:

• The six “departments” every business needs and why three matter most at the start

• How to build your first $100K by mastering marketing, offers, and sales

• Why you should build an audience before building a product

• How to turn your skills into a high-ticket service that funds everything else

• The transition from service → program → product (and why that order works)

• Why vulnerability and simplicity are secret growth multipliers

• How to use a CRM from day one to turn relationships into revenue

• What Tim learned after selling his company and walking around a Denver lake for 40 days

If you want a repeatable playbook for building a calm, cash-flowing business, this one’s worth your full attention.

Cheers,

Justin

Most people think the LinkedIn algorithm is broken. Will McTighe shows you how to use it to your advantage and turn your posts into consistent outliers.

Will started posting on LinkedIn in 2024 and became one of the fastest-growing creators on the platform. He now runs SayWhat.ai, a content platform that analyzes millions of posts to find what actually performs. In this workshop, he breaks down the current state of LinkedIn, how to spot patterns in viral content, and how to adapt them to your own niche.

We covered:

• The real reason LinkedIn reach is down (and how to still win)

• Why 1% of posts get 237x more impressions than the average creator

• How to identify and replicate your “outlier” posts

• The 90/20 rule for creators and how to use it to grow faster

• The best-performing content formats right now (carousels, infographics, images)

• How to design visuals that actually stop the scroll

• Why being useful beats being entertaining every time

• The framework that Will and I use to test, analyze, and adapt what works

If you want to understand what drives growth on LinkedIn in 2025 (and how to make the algorithm work for you), this session is a must-watch.

You can sign up for SayWhat and get a $30 credit (applied as $15 on months 1 and 2).

A bit about Saywhat:

• A platform to help you win on LinkedIn. Includes a content database to help you find outliers, AI to write great posts and a streamlined feed to comment faster.

• Users posting 5x/week see 130% more impressions in 90 days.

• It includes a community too where you can get content feedback, monthly “create with Will” sessions and content ideas.

Q3 Linkedin Algorithm Report Presentation Deck Unsubscribe Community

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Cheers,

Justin

Most people drift out of alignment without realizing it — until burnout forces them to stop. Steve Schlafman shows you how to catch the drift early, realign your work, and build a business that actually feels like yours.

Steve is a former venture capitalist turned executive coach who now helps founders, creators, and leaders build lives and businesses rooted in integrity. After burning out in VC, he walked away from a partner role to rebuild his life around meaning, flow, and creativity.

In this workshop, he walked us through how to stay aligned while building and scaling ambitious work.

We covered:

• How to recognize the early signals of misalignment before burnout hits

• The difference between being challenged and being out of integrity

• His “alignment audit” exercise for identifying what energizes vs. drains you

• The daily, weekly, and quarterly “downshift” practices for staying grounded

• How to differentiate between the survival dance (what pays) and the sacred dance (what fulfills)

• Why “playing your own game” is the only path to sustainable success

• How to notice and adjust when ambition starts to pull you off course

If you’ve ever felt like you’re climbing the ladder of success only to realize it’s leaning against the wrong wall, this session is a powerful reset.

Here’s Steve’s presentation for those interested.

Downshifting Unsubscribe Talk (10

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Cheers,

Justin

Brennan Dunn shows you how to personalize your messaging so it feels like a one-to-one conversation and converts like one, too.

Brennan is the founder of RightMessage, author of This Is Personal, and one of the leading experts in email personalization and segmentation. In this workshop, he and I unpacked the exact system that helped us add over $650K in net new revenue to The Creator MBA launch through adaptive email campaigns.

We covered:

• The difference between real personalization and just adding a name to an email

• How to create micro-surveys that get 70%+ completion rates

• Why the first question determines whether someone finishes your survey

• How to automatically segment your audience based on goals, challenges, and business type

• How to turn that data into hundreds of personalized email variants using AI

• My dashboard setup that shows the exact breakdown of who joins my list and what they need

• How to use this segmentation data to write better newsletters, offers, and even social content

If you’ve ever wished your email list felt less like shouting into a void and more like talking directly to the right person, this workshop will show you how.

Brennan shared his incredible AI prompt and RightMessage user manual, which you can steal here.

Brennan also has an awesome offer for Unsubscribe members: $97 for 3 months (a 60% discount). You can find that offer here.

Cheers,

Justin

Most people try to copy templates and hook banks. Patrice Poltzer will tell you the truth: your stories, not formulas, are what actually make people believe you.

Patrice spent six years producing stories at the Today Show, built a storytelling agency in New York, and now teaches founders and solopreneurs how to use their own experiences to stand out in an AI-saturated content world.

In this session, she showed us:

• Why 60% of content gets zero engagement (and how to avoid that fate)

• Why mimicking Justin’s or Sahil’s writing style won’t work, and what to do instead

• How to map your audience’s deepest fears and desires using real language, not surface-level buzzwords

• The “hearing aid” story that unlocked millions of impressions for Patrice and why we all have our version of it

• How to balance professional credibility with personal storytelling without oversharing

• A simple framework for turning your life moments into stories that build trust and connection

If you’ve ever wondered why your content sounds flat or why people aren’t buying despite your expertise, this workshop gives you the process to fix it.

Patrice is offering Unsubscribe Members a 30-day free trial of My StoryPro AI here with the coupon code WELSH25

Here are her AI prompts.

Also, get your free Founder Story Audit here!

Cheers,

Justin

P.S. Patrice’s deck can be found below.

Justin Welsh Substack Community (5)

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Amanda is a five-time CMO, two-time founder, and author of Toxic Grit: How to Have It All and Actually Love What You Have. In this workshop, she showed us frameworks pulled directly from her book that help you structure your days, avoid toxic hustle, and create a life portfolio that works.

We covered:

• The 10 “characters” inside all of us: CEO, Caregiver, Partner, Explorer, Lazy One, and more

• How to identify which character is hogging your life’s spotlight (and which ones you’ve neglected)

• Why rest vs. hustle is a false binary, and how to embrace the and of life

• The “spin cycle” method to prevent burnout and keep energy sustainable

• The minimally viable day (MVD) framework that helps you feel accomplished even on low-energy days

• How to right-size your CEO character with KitKat strategy and stop overwhelming to-do lists

• The traps that kill your time, urgency, significance, spotlight (and how to escape them)

If you’ve ever felt like you’re constantly in work mode or like your life is being directed by the wrong character, this workshop will give you the tools to reset the plotline.

Cheers,

Justin

Most entrepreneurs think burnout is a scheduling problem. Johnny Miller knows it’s a nervous system problem.

In this workshop, he showed us how to recognize when we’re stuck in reactivity, and how to shift back into calm with practical, evidence-based tools.

We covered:

• The “window of tolerance” and why most of us live outside of it

• The RISE framework for spotting and escaping reactivity

• Why clenching is the root of suffering—and how to practice unclenching

• Simple breathing protocols for anxiety, overwhelm, and shutdown

• The power of humming, progressive muscle relaxation, and other body-first resets

• How to expand your capacity so you stop swinging between hyperarousal and collapse

If you’ve ever felt hijacked by stress, anger, or anxiety, this is the playbook for regaining calm and agency over your internal state.

Take your free nervous system mastery assessment here.

Cheers,

Justin

P.S. If you’d like to join 1,000+ entrepreneurs getting access to live chat, bi-weekly live Q&As, monthly workshops, and in-person events, join us here.

Most people run their businesses on hard mode, doing everything by hand, one step at a time. Nathan Barry runs Kit.com, a $50M ARR company, and has spent the last decade obsessing over a better way: flywheels.

In this workshop, he showed us exactly how to design systems that get easier the more you run them, producing outsized results with less effort.

We covered:

• The difference between scattered work, linear processes, and flywheels.

• How Sahil Bloom grew to 840,000 subscribers using a reinvestment flywheel.

• The exact sales flywheel Nathan used to grow Kit from $2K to $100K MRR in a year.

• Why most creators overcomplicate content when a simple reader-response flywheel works best.

• How to spot friction in your flywheels and engineer loop closers that compound results.

• Why every vicious cycle can be flipped into a virtuous one, and how to stop your flywheel from spinning backward.

If you’ve ever felt like you’re stuck pumping harder and harder without momentum, this session will change how you think about growth forever.

Nathan also provided some awesome resources.

Creator Flywheels – The Operating System for Your Business

Kit.com, Nathan’s $50M email marketing business that I use and love.

Cheers,
Justin

Most people dream of giving keynotes but have no idea how to get booked, get paid, and keep getting invited back.

Riaz Meghji has built a seven-figure keynote speaking business in just five years, with no celebrity status and no New York Times bestseller. He’s done it by mastering the three pillars of a thriving speaking career: precision, preparation, and promotion.

In this workshop, Riaz shares:

• How to position your topic so event planners see you as the obvious choice

• The credibility signals that get you shortlisted (even if you’re not famous)

• His system for customizing every talk so it feels “built for us”

• The storytelling formula that keeps audiences leaning in—and hiring you again

• How to use simple assets (website, speaker reel, long-form clips) to generate inbound leads

• The real numbers: what to charge, how to raise your fees, and what it takes to hit $25K+ per keynote

• How to turn one gig into a pipeline of future gigs through referrals and stage-side leads

Whether you’re starting from scratch or looking to level up, this is the most practical playbook you’ll find for turning speaking into a meaningful, sustainable business.

Cheers,

Justin

If you’ve ever felt like content creation is taking over your life, this is the reset you need.

In this session, I walked through the exact systems I use to post daily across multiple platforms without burning out, sacrificing quality, or getting stuck in a content hamster wheel.

We covered:

• The 4 metrics I trust most on LinkedIn (and why they matter more than likes)

• How to analyze your own posts and build a personalized “one-sheeter” for repeatable hits

• My batching routine to produce 40+ pieces of content in 2 hours every Tuesday

• How to use ChatGPT as a post analyzer, writing partner, and editor without losing your voice

• Why systems beat willpower, and how I built mine to avoid burnout

• The only 3 platforms I care about (and how I link them together to do more with less)

• How I turn one tweet into a LinkedIn post, an Instagram carousel, and a newsletter issue

You’ll leave this workshop with a clear blueprint for growing your audience in a sustainable, scalable way, so you can spend less time glued to your phone and more time living your life.

Full replay is now inside.

Cheers,

Justin

P.S. Here is the worksheet to track your analytics.

Here is the ChatGPT prompt (tailor it for the analytics you upload)

Our session with author Paul Millerd wasn’t about strategies or systems. It was about permission.

Paul is the author of The Pathless Path, a book that has quietly reached hundreds of thousands of readers. Not with a big launch. Not with ads. But by being relevant.

It’s a book that has no promise of riches, no blueprint, and no funnel.

But for the right person, it lands like a lightning bolt. That person was me. After reading The Pathless Path in less than 48 hours, I bought 50 copies and have distributed them to friends who I thought would benefit from it.

This workshop hit me the same way.

Paul walked us through the deep emotional layers of walking away from the default life path. In it, we covered:

• Why most people chase “success” to avoid sitting with restlessness

• The difference between getting ahead and coming alive

• How Paul made less than $5K in his first three years of writing and still stayed committed

• The “fear monster” that sits on your shoulder (and why you have to bring it with you anyway)

• Why you don’t need more planning, you need more wonder

• A guided reflection exercise to reframe fear from a place of curiosity and presence

• How to reprogram your own “reality tunnel” so you stop living by rules that were never yours

This wasn’t a tactical session. It was a reset for folks.

If you feel like you’ve been following someone else’s definition of enough, this will help you start defining your own.

And it’s now available to watch inside.

Cheers,

Justin

Hi Unsubscribe Members,

The recording of today’s workshop is live!

While it’s downloading to your brain, here are the eight bite-size takeaways you can act on today:

1. Reader = hero, you = guide. Promise (and deliver) a clear journey from Point A to Point B in every piece.

2. Rotate the Five-Pillar mix weekly. Hit Practical, Polarizing, Personal, Prediction, and Proof at least once each.

3. Write a one-sentence Brand Promise. If a draft doesn’t serve it, cut or tweak it.

4. Kick off a Social-Proof Flywheel. Screenshot wins, trim fluff, and repost three times a week.

5. Run the “5-Posts-a-Day” drill. One post per pillar, draft or recycle, to keep ideas flowing.

6. Predictions are no-risk magnets. When you’re right, you look brilliant; when you’re wrong, the internet forgets.

7. Polarity ≠ picking fights. Share your deepest truths, not cheap contrarian takes.

8. Show beats tell. Swap generic how-tos for “how I” stories drawn from real experience.

Pick one (or three) of these and ship something this week. Keep writing, everyone.

Cheers,
Justin

P.S. Here is the Notion Page that Kieran presented so you all have it.

P.P.S. Kieran mentioned a launch he was running. He’s sold over 3,500 products in 3 years and he built a system to help writers and entrepreneurs turn their ideas into a quality digital product.

It’s available until tomorrow only (8pm BST) with a few cool bonuses when you invest.

If you want to unlock more freedom and impact in your business, it’s worth a look: https://pyk.kierandrew.com/

Most people build businesses that look good on paper and feel terrible to live inside.

Toby Olowole built something different.

After failing in tech sales, getting laid off, and being rejected by Shopify six times, he finally got in, discovered a storytelling framework during onboarding, and used it to go viral on LinkedIn.

That one post changed everything.

Since then, he’s grown a $2M business by reverse engineering his entire life, starting not with what he wanted to do, but who he wanted to be remembered as.

In this session, Toby walks us through the four-step framework that shaped it all:

• How writing his own eulogy at 22 gave him total clarity on how to live

• The five-part manifesto he revisits every morning to stay aligned

• His system for setting "lead goals" that helped him lose 40 pounds without ever doing a pull-up

• The ADD framework (Automate, Delegate, Delete) he uses to course-correct every quarter

• Why community is the difference between giving up and going further

• The four types of people you need in your life—and how to find them

If you’ve ever felt like you’re building something that doesn’t match the life you want, this workshop will help you fix it.

The full replay is now available inside.

Cheers,

Justin

Most creators wait for brands to find them. Justin Moore shows you how to make sure they can’t ignore you.

In this workshop, he breaks down the exact system he and his wife used to earn over $5 million from sponsorships with no manager, no agent, and no dancing on TikTok.

We covered:

• The ROPE method for writing irresistible cold pitches

• Why you don’t need a huge audience to get paid (just proof of influence)

• How Justin turned a 30K audience into a free honeymoon and six years of compounding deal flow

• The real reason brands say “no” (and how to keep the conversation alive until they’re ready to say “yes”)

• Why the smartest brands care more about repurposing and distribution than reach

• How to charge more by pitching outcomes, not inventory

• Why the best sponsorships aren’t bought, they’re built

This is the most tactical, high-energy breakdown we’ve ever done on how to turn your content, community, or platform into a recurring revenue stream from brands.

The full replay is now inside.

Cheers,

Justin

Less than five years ago, Dan Koe was a freelance web designer trying to escape the client hamster wheel.

Today, he runs a multimillion-dollar solo business, with a fast-growing AI startup, a cult-followed brand, and a content engine that runs like clockwork.

How?

By using AI not to replace his creativity, but to scale it.

In this 70-minute workshop, Dan opened his vault:

• How to turn any YouTube video, podcast, or guide into a custom AI coach

• The prompt he uses to turn long-form content into dozens of high-performing tweets

• Why most people use AI like Google and how to use it like a systems partner

• The “Deep Post Ideas” framework he uses to extract paradoxes, proof, and punchlines from any idea

• How to reverse engineer your own best content into a Mad Libs style content engine

We also riffed on:

• Why most AI-written content sucks (and what to do instead)

• How to build your own Tribe of Mentors inside Claude

• Dan’s 30-day self-coaching protocol using nothing but ChatGPT and good source material

• How we both use transcripts, PDFs, XML files, and structure-based learning to build smarter outputs

If you’re tired of shallow prompts and random responses, this is the most practical and powerful workshop we’ve run on using AI to actually get results.

I hope you enjoy it!

Cheers,

Justin